Highlights

CLIENT SOLUTIONS:

– Developed creative for client Dr. Pepper to sponsor “The Walking Dead” app, DEAD YOURSELF.

– Promotional spot ran during show telecast and ROS. Also supported via The Walking Dead and Dr. Pepper social media + AMC.com.  

– 6M+ downloads by end of season.

– Click to watch Dr. Pepper’s spot for DEAD YOURSELF

EVENTS:

– Created the VH1 Best Cruise Ever.

– Hosted by 3 Doors Down – click to watch 2010 Recap Video

– Hosted by Train –  click to watch 2011 Recap Video 

– Created & produced the USA Network/Westminster Kennel Club Dog Show “Tea & Biscuits” event for the NY Police Department’s 9/11 K9 Search and Rescue Team.    Press Release  

– Created & produced the Inaugural VH1 Classic “Dawn of the Con” event hosted by Rob Zombie. This was the first-ever official Comic-Con Opening Night Attendee Welcome party!  

– Click to watch DAWN OF THE CON     

– Rob Zombie promoted on his site:    http://robzombie.com/tag/dawn-of-the-con/  

STRATEGIC PARTNERSHIPS:

– Directed/supervised dramatic increase of VH1’s strategic content marketing partnerships footprint.
– Annual media value $31 million.
– Annual impressions: 5.8 billion. 
Partners: Essence Music Festival, Sixthman Cruises VH1 Best Cruise Ever, Lollapalooza, Austin City Limits, South By Southwest, Live in the Vineyard, Comic-Con, Whole Foods, Virgin America, JetBlue, Aloft Hotels, Harrah’s Resort, Redbox, Bluefly, Sheckys, F.Y.E., Sephora, Hudson News, Glamour Shots, The W Hotels, SCOPE Art Show, e-Cast Jukeboxes, AMI Jukeboxes, Minor League Baseball, National Amusements, Six Flags, Rent the Runway, PRN (Wal-Mart, Target, Costco), Simon Malls, Gloss Media, Netpulse (Gold’s Gym, Planet Fitness), ClearVision Airport TV, InMotion Entertainment, Access Sports Media, CBS Outernet (GameStop).

MEDIA PLANS:

– Launched seven #1 hit series at VH1.

– Delivered $7M VH1 savings in off-channel negotiated and added value media annually.

– VH1 Monday nights consistently top ranked in Nielsen Social’s Most Social and Most Tweeted.  

REBRANDS/LAUNCHES:

– Rebranded three cable channels – USA Network, VH1, VH1 Classic.

– Launched first new movie studio in over 60 years, DreamWorks Pictures SKG.

– Launched new African-American channel, CENTRIC.

+ Weatherford-Marks Career Archives:  click here