{"id":11,"date":"2015-07-29T22:32:55","date_gmt":"2015-07-29T22:32:55","guid":{"rendered":"https:\/\/www.weatherfordmarks.com\/?page_id=11"},"modified":"2016-03-07T22:44:41","modified_gmt":"2016-03-07T22:44:41","slug":"highlights","status":"publish","type":"page","link":"https:\/\/www.weatherfordmarks.com\/index.php\/highlights\/","title":{"rendered":"Highlights"},"content":{"rendered":"

CLIENT SOLUTIONS:<\/strong><\/span><\/h4>\n

– Developed creative for client Dr. Pepper to sponsor \u201cThe Walking Dead\u201d app, DEAD YOURSELF<\/strong>.<\/span><\/p>\n

– Promotional spot ran during show telecast and ROS. Also supported via\u00a0The Walking Dead and Dr. Pepper social media + AMC.com. \u00a0<\/span><\/p>\n

– 6M+<\/strong> downloads by end of season. <\/span><\/p>\n

– Click to watch Dr. Pepper’s spot for\u00a0DEAD YOURSELF<\/a><\/span><\/span><\/p>\n

\n

EVENTS<\/strong><\/span>:<\/strong><\/span><\/h4>\n

– Created the VH1 Best Cruise Ever<\/strong>.<\/span><\/p>\n

– Hosted by 3 Doors Down<\/em> – click to watch\u00a02010 Recap Video <\/a><\/span><\/span><\/p>\n

–\u00a0<\/span><\/span>Hosted by Train<\/em> –\u00a0<\/span>\u00a0click to watch\u00a02011 Recap Video<\/a>\u00a0<\/span><\/span><\/p>\n

– Created & produced the USA Network\/Westminster Kennel Club Dog Show “Tea & Biscuits”<\/strong> event for the NY Police Department’s 9\/11 K9 Search and Rescue Team<\/strong>. \u00a0 \u00a0Press Release <\/a>\u00a0<\/span><\/span><\/p>\n

– Created & produced the Inaugural VH1 Classic “Dawn of the Con”<\/strong> event hosted by Rob Zombie. This was the first-ever<\/strong> official Comic-Con Opening Night Attendee Welcome party! \u00a0<\/span><\/p>\n

– Click to watch DAWN OF THE CON<\/a>\u00a0 \u00a0 \u00a0<\/span><\/span><\/p>\n

– Rob Zombie promoted on his site:<\/span> \u00a0 \u00a0http:\/\/robzombie.com\/tag\/dawn-of-the-con\/ \u00a0<\/span><\/span><\/p>\n

STRATEGIC PARTNERSHIPS:<\/strong><\/span><\/p>\n

– Directed\/supervised dramatic increase of VH1\u2019s strategic content marketing partnerships footprint. <\/span><\/div>\n
– Annual media value $31 million<\/strong>. <\/span><\/div>\n
– Annual impressions: 5.8 billion<\/strong>.\u00a0<\/span><\/div>\n
Partners<\/strong><\/span>:<\/strong> Essence Music Festival, Sixthman Cruises VH1 Best Cruise Ever, Lollapalooza, Austin City Limits, South By Southwest, Live in the Vineyard, Comic-Con, Whole Foods, Virgin America, JetBlue, Aloft Hotels, Harrah\u2019s Resort, Redbox, Bluefly, Sheckys, F.Y.E., Sephora, Hudson News, Glamour Shots, The W Hotels, SCOPE Art Show, e-Cast Jukeboxes, AMI Jukeboxes, Minor League Baseball, National Amusements, Six Flags, Rent the Runway, PRN (Wal-Mart, Target, Costco), Simon Malls, Gloss Media, Netpulse (Gold\u2019s Gym, Planet Fitness), ClearVision Airport TV, InMotion Entertainment, Access Sports Media, CBS Outernet (GameStop).<\/span><\/em><\/span><\/div>\n
<\/div>\n
<\/div>\n

MEDIA PLANS:<\/strong><\/span><\/p>\n

– Launched seven #1<\/strong> hit series at VH1. <\/span><\/p>\n

– Delivered $7M<\/strong> VH1 savings in off-channel negotiated and added value media annually. <\/span><\/p>\n

– VH1 Monday nights consistently top ranked in Nielsen Social\u2019s Most Social and Most Tweeted. \u00a0<\/span><\/p>\n

REBRANDS\/LAUNCHES:<\/u><\/strong><\/span><\/p>\n

– Rebranded three cable channels – USA Network<\/strong>, VH1<\/strong>,\u00a0VH1 Classic.<\/strong><\/span><\/p>\n

– Launched first new movie studio in over 60 years, DreamWorks Pictures SKG.<\/strong><\/span><\/p>\n

– Launched new African-American channel, CENTRIC.<\/strong><\/span><\/p>\n

+ Weatherford-Marks Career Archives: \u00a0click here <\/a><\/span><\/span><\/strong><\/p>\n

 <\/p>\n

 <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

CLIENT SOLUTIONS: – Developed creative for client Dr. Pepper to sponsor \u201cThe Walking Dead\u201d app, DEAD YOURSELF. – Promotional spot ran during show telecast and ROS. Also supported via\u00a0The Walking Dead and Dr. Pepper social media + AMC.com. \u00a0 – 6M+ downloads by end of season. – Click to watch Dr. Pepper’s spot for\u00a0DEAD YOURSELF Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"full-width-page.php","meta":{"footnotes":""},"class_list":["post-11","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.weatherfordmarks.com\/index.php\/wp-json\/wp\/v2\/pages\/11","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.weatherfordmarks.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.weatherfordmarks.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.weatherfordmarks.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.weatherfordmarks.com\/index.php\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":10,"href":"https:\/\/www.weatherfordmarks.com\/index.php\/wp-json\/wp\/v2\/pages\/11\/revisions"}],"predecessor-version":[{"id":131,"href":"https:\/\/www.weatherfordmarks.com\/index.php\/wp-json\/wp\/v2\/pages\/11\/revisions\/131"}],"wp:attachment":[{"href":"https:\/\/www.weatherfordmarks.com\/index.php\/wp-json\/wp\/v2\/media?parent=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}